Project: Monarch Fashion House

Overview: For this project, I created a fashion brand called Monarch. Creating a bit of background to start the brand, I created Joseph Monarch, a brilliant fashion designer wanting to design affordable but luxury clothing items for women. From there I designed the brand, creating the logo, and the wordmark, designing different aspects from the hang tag that goes on the clothes to the billboards that would hang in Times Square.

Meet the Founder

Joseph Monarch
Founder

Joseph Monarch inherited the Monarch Fashion House from his father Emmanuel Joseph Monarch in 1982. From there Joseph wanted to take the company into the modern world but still be affordable for the everyday woman. So he dropped ‘Fashion House’ from the name and went with just Monarch, still keeping with the tradition of making luxury clothes affordable.

Monarch

Affordable luxurious fashion for the modern age.

Monarch Fashion Collection

See the Monarch Fashion Collection, everything from undergarments, pants, tops, blouses, skirts, and more, all affordable and luxurious.

Monarch on the Street

Experience luxury even in the mail, with Monarch custom stationary.

Hang Tags for the luxury yet affordable

Signage both outside and in

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Book Jacket; London Bridges